Marketing Begins Before the Home Is Listed

The strongest marketing materials cannot fully compensate for a property that was not adequately prepared before photography and launch.

Pre-market preparation may include:

• Evaluating property condition.
• Addressing appropriate repairs.
• Interior paint or touch-ups when needed.
• Improving flooring presentation.
• Decluttering.
• Professional cleaning.
• Professional home staging.
• Landscaping and curb appeal.
• Pool and outdoor living preparation.
• Preparing for professional photography.

Identify What Makes the Property Different

Marketing should help buyers understand why they should consider the individual home rather than treating it as interchangeable with every other property in the neighborhood.

Depending on the home, important differentiators may include architecture, floor plan, renovations, lot characteristics, privacy, outdoor living, pool features or major improvements.

Do Not Wait Until After Launch to Fix Avoidable Problems

Buyers and their agents may see a listing shortly after it becomes available. Preparation should therefore be substantially complete before the initial online exposure begins.

Professional Home Staging Supports the Marketing Strategy

Professional staging can help buyers understand room purpose, scale and flow while highlighting important architectural features.

Staging can also improve how rooms appear in professional photographs and other marketing materials.

Bale Real Estate Group invests in professional home staging when staging is recommended as part of the agreed listing strategy.

Learn more about Professional Home Staging.

Professional Photography Is Essential

Online photographs are often among the first things buyers evaluate when deciding whether a property deserves further consideration.

Photography should communicate:

• Architecture.
• Room scale.
• Floor-plan relationships.
• Interior condition.
• Renovations and finishes.
• Natural light.
• Outdoor living.
• Pool and landscaping when applicable.
• Other distinguishing property features.

Photography Should Tell a Consistent Story

A collection of attractive individual photographs is not enough. The overall presentation should help buyers understand how the spaces connect and what distinguishes the property.

Online Presentation Should Make the Home Easy to Understand

Buyers may review numerous properties online before deciding which homes to tour.

A strong listing presentation should communicate important property information clearly without forcing buyers to search through unnecessary or repetitive material.

Zillow Showcase for Bale Real Estate Group Listings

Zillow Showcase is included as a standard component of Bale Real Estate Group’s marketing strategy.

Learn more about Zillow Showcase.

Watch Linda Bale Explain Zillow Showcase

Digital Marketing Can Expand Property Exposure

A coordinated marketing strategy may also use digital channels to place the property in front of additional potential buyers and real estate professionals.

Depending on the individual listing, marketing may include:

• Real estate search platforms.
• Social media.
• Email marketing.
• Agent-to-agent communication.
• Property-specific digital content.
• Additional online exposure appropriate for the listing.

The purpose of additional exposure is not simply to generate views. It is to attract appropriate buyer attention to a well-positioned property.