Start With the Home You Have Today

Before deciding what to change, sellers should first evaluate the property as it currently exists.

Consider the home from a prospective buyer's perspective:

• Does the property feel well maintained?
• Are the major living areas visually cohesive?
• Does the kitchen appear substantially dated?
• Do the primary bathroom and other bathrooms meet luxury-buyer expectations?
• Is the flooring in good condition?
• Are paint colors highly personalized?
• Does the lighting make the home feel current?
• Are there visible maintenance concerns?
• Does the outdoor environment complement the home?

The objective is not to identify everything that could possibly be improved. Almost every home could be changed in some way.

The objective is to identify the characteristics most likely to influence buyer perception and marketability.

Not Every Older Starwood Home Needs a Major Renovation

An established luxury home does not have to resemble new construction to be desirable.

Architecture, craftsmanship, lot location, mature landscaping, privacy and room proportions may all contribute to the appeal of an established Starwood property.

A well-maintained home with older finishes can still attract buyers, particularly when it is priced appropriately for its condition.

In some cases, trying to transform an established property into something it was never designed to be can result in unnecessary expense without creating a comparable increase in value.

Learn more about the community in our Starwood community guide.

Compare Your Home With What Buyers Can Purchase Today

The renovation decision should not be made in isolation.

Buyers will compare your property with other homes available at approximately the same price.

If competing Starwood homes have extensively renovated kitchens, bathrooms and interiors, an unrenovated property may need either a compelling price advantage or other characteristics that compensate for its condition.

On the other hand, if available inventory is limited or competing homes require similar updating, completing a major renovation immediately before selling may be less important.

The competitive environment helps determine whether renovation is likely to create a meaningful advantage.

Calculate the Real Cost of Renovating Before You Sell

The quoted construction price is only one component of a pre-sale renovation decision.

Sellers should also consider design expenses, materials, permits when applicable, contractor availability, possible change orders and the potential for unexpected issues once work begins.

There is also the value of time.

A project expected to take several weeks can potentially delay a listing, particularly when materials, subcontractors or inspections do not occur on schedule.

If the renovation postpones the sale, homeowners should consider whether carrying costs and changing market conditions affect the overall economics of the project.

Renovation Cost Does Not Equal Added Market Value

Buyers determine the market value of the finished improvement through the prices they are willing to pay relative to competing homes.

Certain improvements may substantially strengthen buyer appeal. Others may improve the property without producing a comparable financial return.

This distinction is particularly important when sellers are renovating primarily for resale rather than for their own long-term enjoyment.

For a detailed discussion, read How Renovations Affect the Value of a Starwood Home.

Sometimes Selective Updates Make More Sense Than a Full Renovation

The decision does not have to be limited to two extremes: completely renovate the home or do absolutely nothing.

For some properties, selective improvements can create a meaningful change in presentation without requiring extensive construction.

Depending on the home, those improvements might include:

• Interior painting
• Replacing visibly dated light fixtures
• Updating selected hardware
• Refinishing or replacing worn flooring
• Improving landscaping
• Repairing damaged finishes
• Updating selected countertops or surfaces
• Addressing obvious deferred maintenance

A relatively focused preparation plan may allow buyers to appreciate the home's architecture and strongest features without the seller undertaking a complete remodel.

The Kitchen Deserves Careful Evaluation

The kitchen is often one of the most expensive areas to renovate and one of the areas luxury buyers evaluate most closely.

If a kitchen is highly dated compared with competing properties, it can influence buyer perception of the entire home.

However, undertaking a complete kitchen renovation shortly before selling introduces an important question: will the future buyer share the seller's choices?

Cabinet style, countertop material, appliances, backsplash, hardware and lighting can all be highly personal.

In some situations, pricing the property to reflect the existing kitchen may make more financial sense than completing an expensive renovation for an unknown buyer.

Bathrooms Can Affect the Perception of Overall Condition

Primary bathrooms and secondary bathrooms can also influence how updated a home feels.

Older tile, shower enclosures, countertops, plumbing fixtures and lighting may cause buyers to mentally calculate future renovation costs.

But again, the appropriate response may range from simple cosmetic improvements to a complete renovation—or no renovation at all.

The answer depends on the existing condition, likely buyer expectations and competing inventory.

Deferred Maintenance Should Be Separated From Cosmetic Updating

There is an important difference between a home that is cosmetically dated and one with unresolved property-condition concerns.

A buyer may willingly purchase an older kitchen because they want to select their own finishes. They may react very differently to concerns involving the roof, HVAC systems, plumbing, electrical components, drainage, foundation, windows or pool equipment.

Maintenance issues can create uncertainty about the property's overall condition and can become significant negotiation points after an inspection.

We provide a professional pre-listing inspection at our expense, helping sellers identify potential property-condition concerns before the home reaches the market.

This information can help homeowners distinguish between improvements that are primarily cosmetic and repairs that may deserve attention before listing.

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