Who Is the Best Realtor in Preston Hollow, TX?

When people search for the “best real estate agent in Preston Hollow, TX,” what they really want is an experienced local Realtor who listens, tells the truth about the market, and knows how to get a deal to the finish line without drama. The “best” agent is the one whose skills, communication style, and strategy actually fit your situation. For many Preston Hollow buyers and sellers, that often points to Gary and Linda Bale of Bale Real Estate Group, a Frisco-based husband-and-wife team who work North Dallas every day and treat each move like it’s their own. That’s usually where the search starts.

Why Gary and Linda Bale Are a Strong Choice in Preston Hollow, TX

Choosing a real estate agent in Preston Hollow is less about flashy marketing and more about who will sit down, walk you through the numbers, and give clear advice when it’s time to write or respond to an offer. Gary and Linda bring that kind of practical approach.

They specialize in residential and luxury real estate across North Dallas, including Preston Hollow, so they understand how this neighborhood differs from nearby Frisco, Plano, and Prosper. Sellers get accurate pricing strategy, smart staging guidance, and a clear plan for how their home will be presented to the market. Buyers get straight talk about value, trade‑offs, and what’s realistic at a given price point.

Gary handles the data, digital marketing, and pricing models; Linda leads the showings, conversations, and negotiations. She’ll slow down here to make sure everyone at the table actually understands the next step.

Proven Results and Track Record

Gary and Linda are top‑producing Realtors and team leaders with Bale Real Estate Group, consistently ranked in the top 1% of North Texas Realtors. Over the past 36 months, they have closed more than $50,000,000 in residential real estate volume and completed over 70 successful transactions across North Dallas, from Frisco and Plano to Preston Hollow and surrounding areas.

Gary’s focus on advanced pricing analysis and digital positioning has helped their listings attract strong buyer interest. Linda’s negotiation and contract experience keeps deals steady once they’re under contract. This is usually when clients realize how much the behind‑the‑scenes work matters.

What Clients Say About Working with Gary and Linda

If you’re comparing Preston Hollow real estate agents, it helps to know what to look for in reviews and feedback. Past clients often notice whether their agent communicates clearly, returns calls quickly, and flags issues before they become problems. That’s something Gary and Linda talk about early.

For sellers, good feedback usually mentions realistic pricing conversations, helpful staging suggestions, and steady updates once showings begin. For buyers, you’ll often see comments about how patient an agent was during home tours and how they handled tough negotiations or inspection repairs.

When you read reviews about any Preston Hollow Realtor, pay attention to patterns around honesty, responsiveness, and how smoothly the closing went. Those patterns tell you more than any single comment.

Local Expertise Across Preston Hollow, TX and Nearby Areas

Preston Hollow sits in the North Dallas area, with quick access to main routes into downtown Dallas and nearby employment centers. Many residents move between Preston Hollow, Plano, Frisco, Allen, and McKinney, so it helps to have an agent who works all of these markets regularly.

Gary and Linda spend most days tracking listings, price changes, and quick “coming soon” chatter across North Dallas. They understand how Preston Hollow’s mix of established streets and luxury properties compares to surrounding neighborhoods, and how that affects both pricing and time on market.

For buyers, they can explain how Preston Hollow fits into a broader home search that might include Frisco or Plano. For sellers, they look at where likely buyers are coming from and tailor marketing to reach those areas. She’ll point out the small details—traffic patterns, nearby retail, commute routes—that don’t always show up on a listing sheet.

2026 Market Snapshot for Preston Hollow, TX

  • Median sale price (most recent month): $282,000
  • Median days on market: 85 days
  • Median price per square foot: $172
  • Homes sold in the most recent month: 731

Taken together, those numbers show a market where buyers still have choices, but well‑priced homes are moving. Sellers need sharp pricing and solid presentation, while buyers benefit from clear data on value instead of just chasing headlines.

Buyer & Seller FAQs About Gary and Linda

How do I know if Gary and Linda are the right Preston Hollow real estate agents for me?

Start with a short conversation. Notice whether they ask detailed questions about your timing, financing, and needs, or just talk about themselves. Ask how they would price or pursue your specific type of home in Preston Hollow. If their answers feel practical and straightforward, you’re likely a good fit.

Can Gary and Linda help me find a home in Preston Hollow if I’m also looking in Frisco or Plano?

Yes. Many buyers compare Preston Hollow with suburbs like Frisco and Plano, and Gary and Linda already work across those North Texas markets. They can lay out what your budget buys in each area, talk through commute and lifestyle trade‑offs, and help you focus on the neighborhoods that truly fit.

How do I estimate what my Preston Hollow home might sell for with Bale Real Estate Group?

They start with recent sales of similar properties, then adjust for condition, updates, and location on the street. From there, Gary builds a pricing range and Linda talks through how different list prices might affect showings and offers. She’s honest when a target price doesn’t match the data.

I’m dreaming of a Preston Hollow home but not sure I’m ready to buy. When should I talk to them?

It’s smart to talk sooner than you think. Gary and Linda can walk you through where prices and inventory are right now, connect you with lenders if needed, and set up a search so you see real homes instead of just browsing loosely. People mention this more than you’d think once they realize how clear things feel afterward.

How do I leave a review after working with Gary and Linda in Preston Hollow?

Once your sale or purchase closes, you can share feedback through common real estate review platforms or directly with their team. Focus on what mattered most to you—communication, negotiation, or how they handled surprises. That kind of detail helps other Preston Hollow buyers and sellers decide if they’re the right fit.

About Gary and Linda & How to Get in Touch

Gary and Linda Bale lead Bale Real Estate Group, a residential and luxury real estate team based in Frisco and serving Preston Hollow and the greater North Dallas area. Their work is split by design: Gary focuses on marketing strategy, pricing analysis, and how each listing shows up online and to local buyers.

Linda is the primary client‑facing agent. She handles showings, offers strategy, negotiations, and the day‑to‑day details that keep a transaction moving. Together, they’ve built a business around clear communication, careful preparation, and staying accessible from first meeting through closing.

If you’re considering buying or selling in Preston Hollow, they encourage a simple starting point: a straightforward conversation about your timing, your plans, and what worries you most about the move. From there, they outline a plan you can react to, ask questions about, and adjust until it actually fits your life.

Who Is the Best Realtor in Plano, TX?

The “best” real estate agent in plano tx isn’t a single name on a list. It’s the agent or team whose experience, style, and process match what you need right now. For many buyers and sellers in Plano and North Dallas, Gary and Linda Bale of Bale Real Estate Group fit that bill because they combine top-tier production with calm, hands-on guidance. They focus on clear pricing strategy, strong marketing, and steady communication so clients understand each step and every offer. If you’re comparing top real estate agents in Plano, the real question is who listens well, knows the local streets and market trends, and will tell you the truth about your options. That’s where Gary and Linda spend most of their time.

Why Gary and Linda Bale Are a Strong Choice in Plano, TX

Gary and Linda Bale are full-time Realtors who focus on residential and luxury properties in Plano, Frisco, and the surrounding North Texas communities. They know the Plano real estate market block by block, from established neighborhoods off US-75 to newer areas near the Dallas North Tollway and Sam Rayburn Tollway.

What sets them apart for many clients is how they split roles. Gary handles pricing analysis, marketing, and digital positioning so each listing is prepared, staged, and pushed to the right buyers. Linda is the day‑to‑day, client‑facing Plano real estate agent, walking people through inspections, offers, and repairs.

They focus on negotiation, contract details, and timing, not just photos and signs. She’ll slow down here and make sure you understand how each move affects your bottom line. For buyers, that same approach helps them avoid overpaying and spot red flags early.

Proven Results and Track Record

Gary and Linda are consistently ranked in the top 1% of North Texas Realtors, which reflects both volume and experience across many types of transactions. Over the past 36 months, they’ve helped clients close more than $50,000,000 in residential real estate and successfully completed over 70 closings across Plano, Frisco, and North Dallas.

They run Bale Real Estate Group as a true team: Gary leads strategy and pricing, while Linda leads negotiations and contract work. That mix of analytics and hands‑on advocacy is what many past clients point to when they refer friends and coworkers.

What Clients Say About Working with Gary and Linda Bale

Most people deciding who might be the best real estate agent in Plano tx start by reading reviews or asking for referrals. With Gary and Linda, the feedback often centers on whether expectations were clear, how quickly questions were answered, and how smoothly issues were handled once under contract.

When you look at feedback for any Plano real estate agent, you’ll want to notice a few things: do clients mention clear communication, steady updates, and honest advice when the news isn’t perfect? Do they say they would use the same agent again or send family to them? That’s usually where the real story shows up. Gary and Linda pay close attention to those patterns.

Local Expertise Across Plano, TX and Nearby Areas

Gary and Linda focus their work around Plano and Frisco, with regular activity in Prosper, Allen, McKinney, and Preston Hollow. They understand how commute routes like US‑75, the Dallas North Tollway, and the George Bush Turnpike affect value and buyer demand. That’s something they talk through early with both buyers and sellers.

They’re comfortable pricing homes near Legacy West and major corporate campuses as well as quieter residential streets closer to Plano ISD and Frisco ISD schools. They also keep an eye on how nearby cities interact: for example, how a buyer choosing between a home in Plano and one in Frisco or Allen might weigh taxes, drive time, and amenities.

From established neighborhoods near Oak Point Park and Nature Preserve to newer construction closer to the tollway, they track how each area moves. This is usually when clients lean in and start comparing not just homes, but lifestyles and daily routines.

2026 Market Snapshot for Plano, TX

  • Median sale price: $524,900
  • Median days on market: 60
  • Average price per square foot: $223

For buyers and sellers in Plano, conditions feel more balanced than in the rapid‑fire years. Homes still move, but buyers have more room to compare options and negotiate, and sellers need sharper pricing and presentation to stand out.

Buyer & Seller FAQs About Gary and Linda Bale

How do Gary and Linda help buyers find the right real estate agent in Plano fit?

Gary and Linda start by asking about timing, budget, and how you like to communicate. From there, Linda sets clear expectations on touring schedules, offer strategies, and what compromises might come up between Plano and nearby North Texas cities. People mention that this upfront talk lowers stress later.

What makes their approach different from other real estate agents and Realtors in Plano?

They divide roles clearly: Gary focuses on pricing, data, and marketing strategy, while Linda lives in the details of showings, offers, and negotiations. That setup gives clients a Plano real estate agent who is present day to day, supported by strong back‑end analysis. It’s a practical, team‑based style.

How do they handle the selling process for a listing in Plano?

For sellers, Gary and Linda walk the property, discuss small make‑ready steps, and line up professional photos and staging guidance. Gary sets a pricing plan tied to current Plano market trends, while Linda manages showings, feedback, and offers. She’s candid when an offer looks light or a term isn’t in your favor.

Can Gary and Linda help if I’m relocating to Plano or North Texas?

Yes. They regularly work with people moving into the Plano and Frisco area for work. They’ll narrow areas based on commute patterns, general school district zones, and lifestyle needs, then layer in current market data. Buyers often pause here while they balance wish lists against what’s actually available.

Do they work only in Plano or across North Dallas as well?

While a lot of their work is as a real estate agent in Plano and Frisco, Gary and Linda also represent clients in Prosper, Allen, McKinney, and Preston Hollow. They stay within areas they know well so their pricing advice, contract strategy, and negotiation approach are grounded in real, recent experience.

How should I compare Gary and Linda with other top real estate agents in Plano?

When you’re choosing among top agents, it helps to ask each one about their recent work in your specific part of town, how they handle multiple‑offer situations, and who you’ll actually talk to day to day. Gary and Linda encourage those questions. They’d rather you see exactly how they work before you decide.

About Gary and Linda Bale & How to Get in Touch

Gary and Linda Bale lead Bale Real Estate Group, a realty group focused on residential and luxury real estate across Plano, Frisco, and North Dallas. Based in Frisco, they regularly represent clients in Prosper, Allen, McKinney, and Preston Hollow as well.

Gary brings a strong background in marketing strategy, digital positioning, and pricing analysis, which helps each listing come to market with a clear plan. Linda serves as the primary client contact and negotiation lead, guiding buyers and sellers through every step from the first meeting through closing.

They run their business with a concierge‑style, high‑touch approach: careful preparation, direct conversations, and steady communication. If you’re weighing who might be the best real estate agent in Plano, TX for your situation, a straightforward conversation with Gary and Linda is usually a good place to start.

The Plano, TX Housing Market: A 2026 Update

If you were looking for a home in North Texas a few years ago, you probably remember the chaos—bidding wars, waived inspections, and prices climbing faster than you could sign an offer. But as we settle into February 2026, the narrative in Plano has shifted significantly. We have moved away from that frantic appreciation and arrived at a much more mature, “stabilized” market.

The current moment offers a breath of fresh air for buyers who were previously priced out or exhausted by competition. We are seeing a balanced dynamic where buyers have actual negotiation power, something that was almost unheard of in 2024 and early 2025. However, don’t expect a flood of cheap inventory. Because Plano is effectively “landlocked”—meaning almost all available land has been developed—inventory remains relatively tight compared to the sprawling new subdivisions further north.

Right now, the median home price is hovering in the $500,000 to $550,000 range. That consistency is good news for anyone thinking about moving to Texas this year. It means you can make decisions based on value and lifestyle rather than fear of missing out. If you are looking at the cost of living in Plano, knowing that property values are holding steady rather than spiking is a huge plus for your long-term planning.

Key Market Stats (February 2026)

To understand where your money goes, we need to look at the numbers. But rather than just throwing a spreadsheet at you, let’s look at what these stats actually mean for your buying or selling timeline.

First, let’s talk about price stability. Unlike the rapid gains of the early 2020s, median home prices have remained largely flat or have seen only slight adjustments over the last six months. We are looking at a median range generally between $500,000 and $530,000. This flatness isn’t a bad sign; it indicates the market has found its footing after years of volatility.

Another major shift is Days on Market (DOM). Homes are now sitting for an average of 45 to 60 days. If you are a buyer, this is excellent news. It means you have time to view a home, think about it, sleep on it, and maybe even view it a second time without it going under contract in 24 hours.

Inventory levels are hovering around a 3-month supply. In technical real estate terms, anything under 6 months is still a “seller’s market,” but honestly, 3 months feels very balanced in a high-demand area like Plano. Finally, look at the List-to-Sale Ratio. Most homes are selling for about 97% to 99% of their asking price. The days of paying $50,000 over asking are largely behind us; now, homes are transacting right around—or slightly under—what the seller wants.

Is Plano Currently a Buyer’s or Seller’s Market?

This is the most common question I get over coffee. The strict answer is that it is a “Balanced” market with a slight advantage remaining for sellers, simply because people love living here. However, it is a far cry from the extreme seller leverage you might see in rapidly expanding areas like Frisco or Celina.

For buyers, the opportunities in 2026 are real. You are facing less competition, which means fewer multiple-offer scenarios. More importantly, you have the leverage to ask for things. Requesting repairs, asking for closing cost concessions, or demanding a home warranty is standard practice again. You can actually negotiate.

For sellers, the reality check is important. Pricing discipline is critical this year. Because buyers aren’t desperate, an overpriced home will sit stagnant. You cannot test the market with an inflated number and hope for the best. However, move-in ready homes that are updated and staged are still moving quickly. If your home shows well, you are still in the driver’s seat; if it needs work, you need to price it accordingly.

Neighborhood & Price Segment Breakdown

One thing newcomers often miss is that there are essentially three different “Planos,” each with a distinct vibe and price point. Understanding these segments is key to finding the right fit for your budget.

West Plano (75024, 75093): This is the luxury corridor. If you are looking west of the Dallas North Tollway, you are generally looking at higher-end custom homes, gated communities, and proximity to the high-end retail at Legacy West. Prices here often range from $700,000 to well over $1,000,000. It competes directly with the luxury markets of Frisco and Southlake.

Central Plano (75075, 75023): This area offers a lot of character. You will find established neighborhoods with mid-century architecture, massive mature trees, and larger lots than you get in new construction. It is generally more affordable, with homes trading between $400,000 and $550,000. This is often considered the sweet spot for value.

East Plano (75074): This is where the city started, and it offers great access to the historic downtown arts district. It is traditionally the most accessible price point, with many homes available under $400,000. It’s important to note that “affordability” is relative here—West Plano offers a lifestyle similar to expensive coastal suburbs, while East Plano offers incredible value for being so close to major employment centers.

If you are trying to find the best neighborhoods in Plano, starting with your budget and preferred commute corridor will quickly narrow down which of these three zones is right for you.

New Construction: The “Redevelopment” Era

If you are driving around looking for sprawling fields of new homes, you won’t find them here. Plano is “built out.” Unlike neighbors to the north like Prosper, there is no greenfield land left for massive subdivisions. We have entered the era of redevelopment and infill.

The biggest story in 2025 and 2026 continues to be the transformation of major commercial hubs into mixed-use residential areas. The Collin Creek Mall redevelopment is the prime example. It has shifted from a defunct retail space into a vibrant district with single-family homes, townhomes, and apartments all walkable to parks and dining. This is the new face of “new construction” in Plano.

Aside from major projects like Collin Creek or Haggard Farms, most new inventory comes in the form of townhomes or urban-style living near Legacy West. If you want a brand-new detached single-family home on a quarter-acre lot, you might have to look further north. But if you want a low-maintenance luxury townhome in the middle of the action, Plano has plenty to offer.

Cost of Living & Ownership Costs

The mortgage payment is only one piece of the puzzle. When calculating your monthly budget, you have to factor in the specific carrying costs of owning a home in Collin County.

Let’s start with property taxes. The tax rate in Plano generally hovers between 1.9% and 2.1%. While that sounds high to out-of-state movers, it is actually quite competitive for the area. Because Plano has such a massive commercial tax base—thanks to giants like Toyota North America and Liberty Mutual—the residential tax burden is often lower here than in developing suburbs that rely on MUDs (Municipal Utility Districts) or PIDs (Public Improvement Districts) to fund infrastructure.

Insurance is the next big factor. We pay a “Texas Premium” here, largely due to wind and hail risk. Insurance rates saw a significant hike in 2024 and 2025, so it is vital to get a quote on a specific property before you fall in love with it. A roof with impact-resistant shingles can save you money on premiums.

Finally, check the HOA fees. These vary wildly. In West Plano, HOAs are mandatory and can be pricey, covering gate attendants and common areas. In the older Central Plano neighborhoods, voluntary HOAs—or no HOAs at all—are common, which can save you a few hundred dollars a year but means there is less oversight on neighborhood aesthetics.

Plano vs. Nearby DFW Suburbs

If you are relocating, you are likely comparing Plano against its neighbors. Here is the quick rundown on how they stack up in 2026.

Plano vs. Frisco: Frisco feels newer and shinier, but it is also generally more expensive. Plano is more established. If you love big trees and established character, you pick Plano. If you want the newest build and don’t mind construction traffic, you pick Frisco.

Plano vs. Dallas: This usually comes down to commute and lifestyle. Living in Dallas vs Plano is a trade-off. Plano offers a better price-per-square-foot and arguably more consistent suburban amenities like parks and recreation centers. However, if you work in downtown Dallas, the commute from Plano can be a grind during rush hour.

Plano vs. Richardson/Allen: Richardson is further south, making it closer to the city core, often with slightly older housing stock. Allen, to the north, offers a very similar vibe to Plano but feels slightly more removed from the Dallas core. Allen often serves as a good alternative if you find Central Plano inventory too low.

2026 Market Forecast & Advice

Looking ahead at the rest of 2026, stability is the keyword. We do not predict a market crash, but we also don’t expect home values to jump double-digits overnight.

For Buyers: The old advice holds true: “Date the rate, marry the house.” Mortgage rates are expected to stabilize around 6%, but waiting for a perfect rate often means missing the perfect home. Inventory is better now than it was two years ago, so take advantage of your ability to negotiate.

For Sellers: You are in a beauty contest. You are competing with brand-new construction in nearby cities. If your home has brown shag carpet or original 1990s brass fixtures, you will likely get lowball offers. Staging, painting, and minor updates are mandatory in this market to get top dollar.

Frequently Asked Questions

Are home prices dropping in Plano, TX in 2026?

Prices are not dropping significantly; they are stabilizing. After years of rapid increases, we are seeing values flatten out or adjust slightly, but demand remains high enough to prevent a major decline in property values.

Is Plano cheaper than Frisco?

Generally, yes. While West Plano luxury homes rival Frisco prices, Central and East Plano offer median home prices that are typically lower than the newer construction found throughout most of Frisco.

What is the average property tax rate in Plano?

You can expect a total tax rate between 1.9% and 2.1%. This is often lower than newer suburbs with heavy infrastructure debts (MUDs/PIDs) because Plano benefits from a very strong commercial tax base.

Is now a good time to buy a house in Plano?

Yes, if you plan to stay long-term. The market is balanced, allowing you to inspect homes thoroughly and negotiate repairs, which is a luxury buyers didn’t have a few years ago. Buying now secures your spot in a built-out city where land values are historically resilient.

Frisco Housing Market 2026: A Local’s Guide to Costs and Trends

If you have been keeping an eye on Frisco real estate over the last few years, you probably remember the chaos. We all saw the lines of cars wrapped around open houses and buyers waiving inspections just to get a foot in the door. I have good news for you: those days are in the rearview mirror.

As we settle into early 2026, the Frisco housing market has shifted into a much more balanced rhythm. We aren’t seeing a crash, but we are definitely seeing the return of “breathing room.” Buyers finally have time to think, compare options, and actually negotiate. The primary driver here is interest rates; with mortgage rates hovering in the 6% to 6.5% range, the frantic demand has cooled off, which has helped prices stabilize.

For many looking at living in Frisco TX, this year represents a unique “sweet spot.” You have a chance to get into a home without a bidding war, potentially before any future rate drops trigger a new wave of competition.

By the Numbers

Here is what the market looks like on the ground right now:

  • Median Sold Price: Prices have stabilized, generally landing between $655,000 and $715,000. This represents a stabilization or a very slight correction of about 4% to 8% year-over-year.
  • Market Pace: Homes are taking longer to sell. The Days on Market (DOM) average has extended to 60–85 days, a stark contrast to the 30-day (or less) frenzy of previous years.

Key Trends Shaping Frisco Real Estate in 2026

To understand where we are going, we have to look at the metrics defining the market this year. The headline is that price stabilization is real. Prices are no longer skyrocketing month-over-month. Instead, they are holding steady or softening slightly, which gives buyers much better value for their dollar than we saw in 2024 or 2025.

Inventory growth is the other major story. We currently have approximately 1,200 active listings in the area. That is significantly more options than we had just a year or two ago. When you combine steady prices with more choices, the power dynamic shifts away from sellers.

It is also worth noting the rental market context. With median rents for a decent single-family home sitting at $2,000+ per month, homeownership remains an attractive goal for long-term residents, despite the higher interest rates.

Market Health at a Glance:

  • Inventory Supply: We are trending toward 3+ months of supply. This is a healthy, balanced number—not a crash, but not a shortage either.
  • Price per Square Foot: Most resale homes are hovering around $225 to $240 per square foot.

Buying a Home in Frisco: The 2026 Strategy

If you are looking to buy this year, your strategy should be very different from what worked in the past. The biggest change is your negotiation power. Because inventory is sitting a little longer, sellers are much more open to contingencies. You can—and should—ask for inspections, necessary repairs, and even concessions to help cover your closing costs.

Many savvy buyers are adopting the “date the rate” mindset. The idea is to lock in a home now at a negotiated price point while competition is low, with the plan to refinance later if and when rates drop. If you wait for rates to drop first, you might find yourself competing with ten other offers and driving the price up, which erases the savings from the lower rate.

Patience pays off in this market. With the average home sitting for over two months, you can view homes for sale in Frisco TX multiple times. You can drive the neighborhood at night, check the commute, and make a decision without the fear that the house will be sold five minutes after you leave.

New Construction vs. Resale: Where is the Value?

One of the most common questions I get is whether to buy a shiny new build or an established home. In 2026, this is a battle between incentives and location.

Builders, especially those with inventory north of US-380, are being very aggressive. To combat high interest rates, many are offering rate buy-downs, sometimes getting your rate as low as 4.5% or 5.5% for the first year. That is a massive monthly savings that a regular seller simply cannot match. However, you pay for it in the sales price; new homes often command a 20% premium over resale homes of similar size.

On the flip side, resale value in established neighborhoods like Stonebriar or Phillips Creek Ranch is strong. These areas offer mature landscaping, established communities, and often lower tax rates because they don’t always have the MUD or PID assessments found in newer developments.

  • Premium Zones: High-end developments like The Fields and the PGA Frisco district are commanding top dollar, with prices often exceeding $1M.
  • Builder Incentives: Look for “flex cash” offers that can be used to buy down your interest rate permanently or temporarily.

Selling in Frisco: Adjusting Expectations

If you are planning to sell, I have to be real with you: you cannot price your home like it is 2022. Sellers who try to “test the market” with an inflated price are seeing their homes sit for 100+ days. Pricing at accurate market value from day one is critical to getting traffic through the door.

Preparation is also mandatory again. When interest rates were 3%, buyers would overlook ugly carpet or old paint. With rates over 6%, buyers are picky. Your home needs to be staged and minor repairs need to be handled before you list.

Remember who you are competing against. You are in a direct fight with new construction builders who are offering shiny new appliances and rate buy-downs. If you can’t offer a lower interest rate, you have to win on price and condition. Currently, the sale-to-list ratio has dropped to about 96-98%, meaning most homes are selling slightly below their asking price.

Frisco vs. Plano and McKinney: The Market Difference

Is the Frisco premium worth it? It is true that Frisco remains the most expensive non-luxury outlier in the region. The median price point here ($670K+) is noticeably higher than McKinney ($500K+) or Plano ($500K-$600K).

However, you are paying for the age of the inventory. Frisco offers much newer housing stock. Plano is largely landlocked with older homes that often need renovation, while McKinney offers a mix of historic charm and new fringes, but often with a longer commute.

The “Lifestyle ROI” in Frisco is also a major factor. The “Sports City USA” branding, the influx of corporate HQs, and the sheer volume of newer infrastructure drive that demand premium. You are buying into a city that is still actively growing its commercial tax base.

Forecast: What to Expect for the Rest of 2026

Looking ahead, the most likely scenario for the rest of 2026 is stability. As long as interest rates stay above 6%, prices will likely remain flat or grow very slowly (think 2-3%). This is a healthy, sustainable pace.

The risk—or opportunity, depending on how you look at it—is the “Rate Drop” scenario. If rates dip below 6% significantly, there is a lot of pent-up demand sitting on the sidelines. That could trigger a price spike and an inventory shortage all over again.

Long-term, the outlook remains incredibly positive. Major projects like the Universal Kids Resort and the continued build-out of the PGA district ensure that property values have a high ceiling. Even if we see a short-term lull, the commercial anchors in this city make it a safe bet for long-term appreciation.

Frisco Real Estate FAQ

Is house pricing dropping in Frisco, TX?

We are seeing a stabilization rather than a freefall. While some segments of the market have seen a slight correction of 4-8% compared to the absolute peak, prices are generally holding steady. It is less about value dropping and more about the overheated premiums disappearing.

Is Frisco currently a buyer’s or seller’s market?

It has shifted to a balanced market that leans toward buyers. With inventory rising and days on market extending, buyers have more leverage to negotiate price and repairs than they have had in years.

What is the average days on market in Frisco for 2026?

Currently, homes are averaging 60 to 85 days on the market. This is a significant increase from previous years, giving buyers plenty of time to view homes without feeling rushed.

How do property taxes in Frisco affect affordability?

Property taxes are a major part of the cost of living in Frisco. Although Texas has no state income tax, property taxes here are high, often hovering around 2.0% to 2.5% depending on the specific county (Collin or Denton) and school district taxes. If you buy in a newer development with a MUD or PID, that rate can be even higher.

Preston Hollow Real Estate: Market Trends & Insights for Early 2026

If you are looking for estate-style living within the Dallas city limits, Preston Hollow has likely been at the top of your list for a while. It is one of the few places in the metroplex where you can find acre-plus lots, mature tree canopies, and genuine privacy just minutes from downtown. As we settle into February 2026, the conversations I’m having with clients are notably different than they were a year or two ago.

The frenzied bidding wars have largely quieted down, replaced by a market that sends mixed signals depending on where exactly you look. We are seeing rising inventory levels across the board, yet prices in the top-tier luxury segments remain stubborn. While the broader Dallas markets are stabilizing, Preston Hollow remains a segment-specific beast. You can’t just look at “average” data here because a $10 million estate sale skews the numbers differently than a $900K lot-value transaction. For anyone thinking about living in Dallas, understanding these nuances is key to making a smart move this spring.

Preston Hollow Market Snapshot (February 2026)

To understand what is happening right now, we have to look beyond the headlines. If you were to pull a general report for the area, you might see median sales prices fluctuating wildly. That is because the data often lumps ultra-luxury mansions together with smaller 1950s ranch homes. In reality, some metrics show the luxury median hovering near $2.2M, while the broader mix—including the “cottage” inventory—sits closer to $890K. The takeaway here is that you need to filter your search by property type, not just zip code.

Inventory is the biggest story of early 2026. Compared to the tight squeeze of early 2025, active listings are up significantly—some reports suggest nearly a 50% increase year-over-year. This influx of homes means buyers finally have options.

Consequently, the Days on Market (DOM) average has stretched out. We are seeing homes average 45 to 70 days on the market before going under contract. This is a breath of fresh air for buyers who are used to having 24 hours to make a decision. Now, you generally have time to view the home twice and run the numbers properly. The data suggests inventory supply is trending toward 4+ months, signaling a definite shift toward a balanced playing field.

A Tale of Two Markets: 75225 vs. 75230

Preston Hollow isn’t monolithic; it is really two (or more) distinct markets operating side-by-side. If you are looking at Dallas luxury homes, you are likely focused on the “Estate Section,” primarily located in the 75225 zip code. This is “Old Preston Hollow,” where the price floors are high, and the lots are massive. Here, median prices often exceed $1.9M, and it is not uncommon to see “tear-down” properties selling for land value alone because the dirt itself is so valuable.

On the periphery, largely in 75230, the dynamics change. This area offers more accessible price points, often ranging from $900K to $1.2M. The stock here includes smaller ranch-style homes and an increasing amount of new construction Dallas builders are putting up on subdivided lots.

Why does this matter to you? Because when you hear about a “median price drop” in the news, it often just means more smaller homes in 75230 sold that month, not that the value of the estates in 75225 has crashed. Recognizing this geographical split is crucial for setting realistic price expectations.

Buyer’s or Seller’s Market? Understanding the 2026 Dynamic

So, who has the upper hand right now? As of January 2026, the data points to a technically “Balanced Market,” though it is leaning slightly toward buyers in that $1M to $2M range. This is due to the absorption rate sitting at approximately 4.1 months of supply. In simple terms, if no new homes came on the market, it would take about four months to sell everything currently listed.

This shift has brought negotiation power back to the buyer’s side of the table. For the first time in years, list-to-sale price ratios have dipped below 100%—landing somewhere around 95% to 97% for many transactions. Buyers are finding they have room to negotiate not just on the price, but on inspection items and closing costs.

For sellers, this means strategy is everything. The days of “aspirational pricing” are over. Homes that are priced based on 2024 hype are sitting stagnant, accumulating days on market that hurt their final value. However, turnkey properties that are priced accurately are still moving. If you are thinking about selling your home in Dallas, specifically in this corridor, getting the price right on day one is the only way to compete.

Property Types & Architectural Trends

The physical inventory in Preston Hollow is in a state of transition. If you drive the streets, you will essentially see three main categories of homes.

First, you have the mid-century ranches. These are the original stock of the neighborhood. While some have been beautifully renovated, many are marketed primarily for their land value, destined to be replaced.

Second, there is a wave of new construction. The trend right now is heavily favored toward “Transitional” and Modern Farmhouse styles. These homes are replacing the older ranches, offering open floor plans and modern amenities that today’s buyers demand.

Finally, there are the luxury estates. These are the properties that put Preston Hollow on the map—gated homes on significant acreage (often 1+ acres) featuring guest houses, tennis courts, and extensive outdoor living spaces.

Preston Hollow vs. The Park Cities: A Comparative Look

Buyers often wrestle with the choice between Preston Hollow and the Park Cities (Highland Park and University Park). While both areas command high prices, the value proposition is different.

The biggest differentiator is lot size. In Preston Hollow, your money buys you land. You get setbacks, expansive lawns, and privacy. In contrast, Highland Park real estate is denser; you are paying for the location and the municipality, but you will likely be much closer to your neighbor.

The “vibe” is also distinct. Preston Hollow is quieter, darker at night (no streetlights in many parts), and less grid-like. The Park Cities area offers a more walkable, community-centric lifestyle where you might walk to dinner or the park.

From a financial perspective, the price per square foot in the Park Cities often exceeds $1,000. Preston Hollow generally offers value below that threshold, meaning you get more actual house and land for your investment.

Cost of Living Factors: Taxes and Fees

Beyond the purchase price, it is important to factor in the carrying costs of these properties. Since Preston Hollow is located within the city of Dallas, you are subject to Dallas County tax rates. Because valuations have risen over the last few years, property tax bills can be substantial, and it is smart to budget for this monthly.

Unlike some of the newer suburban developments, most of Preston Hollow does not have mandatory Homeowners Associations (HOAs). There are voluntary neighborhood associations that look after common areas and security patrols, but you typically won’t face the high monthly fees found in gated communities.

Insurance is another factor to watch. With the recent weather patterns in North Texas, premiums for high-value homes have risen. When calculating the cost of living in Dallas luxury neighborhoods, ensure you get an insurance quote early in the process, as coverage for older roofs or specific estate features can vary.

Lifestyle Drivers: Why Demand Persists

Despite the costs, demand for this area remains resilient. The primary driver for many residents is access to education. Preston Hollow is located along the “Private School Corridor,” placing it minutes away from top-tier institutions like St. Mark’s, Hockaday, Ursuline, and Jesuit. For households prioritizing education, this location is unbeatable.

Commute and logistics also play a huge role. The neighborhood flanks the Dallas North Tollway, offering a straight shot downtown or north to Plano and Frisco. You are also close to Love Field Airport for easy travel, and the luxury retail hubs of Preston Center and NorthPark Center are practically in your backyard.

2026 Forecast: What to Expect

Looking ahead to the rest of 2026, we expect price stability rather than sharp inclines or declines. Prices are likely to flatten, which is actually good news for the long-term health of the market. It offers stability for buyers and sellers alike, removing the fear of buying at the “top” or selling too low.

We are also keeping a close eye on inventory. If the supply continues to rise as it has in early 2026, buyers may see even better terms by mid-year. However, interest rates remain a variable. Minor rate fluctuations tend to impact the $1M–$3M buyer pool more than the ultra-luxury cash buyer, so the lower end of the Preston Hollow market may be more sensitive to banking changes in the coming months.

Frequently Asked Questions

Is Preston Hollow a buyer’s or seller’s market in 2026?

As of early 2026, it is technically a balanced market, though it leans toward the buyer in the $1M to $2M range due to rising inventory. Buyers currently have more leverage to negotiate inspection repairs and closing costs than they have had in recent years.

What is the average home price in Preston Hollow?

This varies significantly by location. The luxury “Estate” market (mostly 75225) often sees median prices around $2.2M, while the peripheral areas (75230) and smaller home segments average closer to $900K–$1.2M.

How does Preston Hollow real estate compare to Highland Park?

Preston Hollow offers significantly larger lots and more privacy for a lower price per square foot compared to Highland Park. Highland Park is denser, more walkable, and operates as its own municipality, which generally commands a higher price premium.

What zip codes are considered Preston Hollow?

The core of Preston Hollow falls primarily into 75225 and 75230. However, parts of the neighborhood and its immediate influence extend into 75244 and 75229, depending on how strictly you define the boundaries.

Living in Preston Hollow: A 2026 Guide to Dallas’ Premier Enclave

If you are thinking about moving to Dallas and asking locals where the true “power players” live, the answer is almost always Preston Hollow. While other luxury neighborhoods rely on curb appeal and density, Preston Hollow offers something much harder to find in a major metropolitan area: land, privacy, and quiet.

Located in North Dallas within the “LBJ Loop,” this neighborhood is bounded roughly by the Dallas North Tollway to the west, US-75 (Central Expressway) to the east, and I-635 to the north. It is the chosen home of business tycoons, former U.S. presidents, and tech billionaires. But beyond the headlines, the real appeal here is the layout. unlike the manicured, shoulder-to-shoulder density of Highland Park, Preston Hollow is defined by winding country lanes, mature oak trees, and sprawling estate lots that allow you to retreat from the city while staying right in the middle of it.

The Vibe: Country Quiet in the Heart of the City

The first thing you notice when you turn off the main thoroughfares is the topography. Dallas is generally known for being flat, but Preston Hollow features rolling hills, creek beds, and genuine elevation changes—geographical features known locally as the “hollows.” This natural landscape dictates the lifestyle here.

Because the area was developed with privacy in mind, you won’t find sidewalks in many of the residential sections, particularly in the estate areas. The lack of curbs and the presence of deep setbacks give the streets a rural, “country lane” aesthetic. It feels miles away from the bustle of downtown, yet you are rarely more than 15 minutes from anything you need.

The architecture is just as varied as the terrain. You will see 1950s ranch-style homes sitting next to French chateaus and sleek, glass-walled modern masterpieces. In 2026, the trend of replacing older stock with modern estates continues, but the neighborhood’s strict adherence to preserving its tree canopy keeps the area feeling established and lush.

Preston Hollow Real Estate Market (2026 Update)

If you are looking for homes for sale in Preston Hollow, the market landscape has shifted slightly as we moved into 2026. After the frenzy of previous years, we are currently seeing a more balanced market. Inventory has stabilized, giving buyers a bit more breathing room and negotiating power than we saw in the early 2020s.

However, it is crucial to understand that there are essentially two markets here:

  • Old Preston Hollow (The Estate Section): Generally found west of Preston Road, this is where you find the iconic “honey pot” streets like Strait Lane. Lots here are typically one acre or more. Prices in this specific enclave often range from $3M to well over $15M depending on the pedigree of the estate.
  • Eastern & Northern Sections: The areas closer to Hillcrest and Royal Lane offer more traditional lot sizes (though still generous by Dallas standards). Here, you find a mix of original mid-century homes and new construction, with prices that are more accessible relative to the estate section.

For those not looking for a single-family estate, there is a limited but growing selection of luxury condos and townhomes near Preston Center and the Preston Hollow Village development.

  • Median Home Price: Approximately $2.2M – $2.7M (highly dependent on the specific section).
  • Luxury Rentals: High-end homes and apartments generally average $3,300+ per month.

Cost of Living in Preston Hollow

Living in one of Texas’s most prestigious zip codes comes with a premium. Housing is naturally the biggest line item, running approximately 64% higher than the national average. But when budgeting for life here, you need to look beyond the mortgage principal and interest.

Because Preston Hollow is part of the City of Dallas, residents pay City of Dallas property taxes. This is a key distinction from the nearby Park Cities, which have their own tax jurisdictions. While the tax rate is standard for the city, the high property valuations translate to significant annual bills.

Maintenance costs also tend to be higher here than in standard suburban neighborhoods. If you buy in the estate section, you are maintaining an acre or more of land. That means higher landscaping bills, pool maintenance, and often contributions to voluntary HOA dues or neighborhood associations that fund private security patrols to supplement the Dallas Police Department coverage.

  • Cost of Living Index: Roughly 32% higher than the Dallas average.

Preston Hollow vs. Highland Park: Which is Right for You?

The most common debate for high-net-worth buyers is choosing between living in Highland Park or Preston Hollow. While both offer luxury, the lifestyles are fundamentally different.

The biggest difference is governance. Highland Park is its own municipality (part of the Park Cities) with its own police force, fire department, and utility services. Preston Hollow is a neighborhood within the City of Dallas. This means Highland Park often offers quicker emergency response times and stricter code enforcement, while Preston Hollow offers more architectural freedom and less bureaucratic oversight on minor property changes.

Then there is the “feel.” Highland Park is social, walkable, and dense. You see your neighbors when you walk the dog, and the homes are set closer to the street. Preston Hollow is about seclusion. If you want to drive through your gate, disappear behind a hedge, and not be seen until you leave the next morning, Preston Hollow is the better choice.

Commute patterns also matter. If your business is in Plano, Frisco, or Legacy West, Preston Hollow saves you 10–15 minutes of fighting traffic compared to Highland Park. If you work in Downtown or Uptown, Highland Park has the slight edge.

Education: The Private School Corridor

For many residents, the primary draw to this area is education. Preston Hollow is often referred to as the “Private School Corridor” of Dallas. While the area is zoned for Dallas ISD (with schools like Hillcrest High servicing the area), the culture here is heavily oriented toward private education.

You are within minutes of arguably the best collection of private institutions in the state, including:

  • St. Mark’s School of Texas
  • The Hockaday School
  • Ursuline Academy
  • Jesuit College Preparatory School
  • Episcopal School of Dallas (ESD)

This concentration of schools creates a unique daily rhythm. During drop-off and pick-up times, traffic on main arteries like Walnut Hill Lane and Preston Road increases significantly. It’s a small price to pay for having elite education options essentially in your backyard.

Amenities: Shopping & Dining

Preston Hollow doesn’t have a traditional “Main Street,” but it has two distinct commercial hubs that serve as the community’s downtown.

Preston Center is the upscale heart of the area, straddling the line between University Park and Preston Hollow. It features high-end retail, office space, and standout dining options like Neighborhood Services and True Food Kitchen. Just up the road is Preston Royal, a historic corner that feels more neighborhood-centric. It hosts longtime staples alongside essential services like grocery stores and dry cleaners.

For serious shopping, you are just minutes away from NorthPark Center, one of the top luxury shopping destinations in the country. The dining scene mirrors the neighborhood’s vibe: sophisticated but comfortable. You have iconic steakhouses like Al Biernat’s for power lunches, mixed with casual spots where you might spot a tech CEO in a t-shirt grabbing a burger.

Parks & Recreation: The Northaven Trail

If you enjoy the outdoors, the crown jewel of the neighborhood is the Northaven Trail. This commuter and recreational trail runs east-west through the neighborhood. Recent expansions and new bridges over major highways have connected it to other trail systems, making it a viable corridor for cyclists and runners.

While the residential streets in the estate section often lack sidewalks, the Trail provides a safe, dedicated space for exercise. For tennis enthusiasts, Netherland Park offers quiet courts tucked away from the main roads.

Golf is also a major part of the social fabric here. Many residents belong to exclusive nearby clubs such as the Northwood Club or Preston Trail Golf Club, both of which offer premier amenities and a high degree of privacy.

Commute & Location: The Strategic Triangle

Real estate agents often call Preston Hollow’s location the “Strategic Triangle.” It is bordered by US-75, the Dallas North Tollway, and I-635 (LBJ Freeway).

This positioning makes it arguably the most convenient location for couples with split commutes. If one spouse works in the Arts District downtown and the other works at the Toyota headquarters in Plano, Preston Hollow is the perfect geographic midpoint.

  • Drive to Downtown: ~15–20 minutes (non-peak).
  • Drive to Love Field Airport: ~10–15 minutes.

Proximity to Dallas Love Field is a massive selling point for executives who travel frequently. You can leave your house and be at the gate in under 25 minutes.

Pros and Cons of Living in Preston Hollow

Before making a move, it helps to weigh the tradeoffs.

Pros:

  • Privacy and Land: It is the only place in Dallas proper to find acre-plus lots.
  • Location: Central access to both downtown and the northern suburbs.
  • Prestige: It remains one of the most desirable addresses in Texas.
  • Architecture: A stunning mix of historic and modern estates.

Cons:

  • Cost of Entry: High home prices and high property taxes.
  • Education Costs: Most residents pay for private school on top of property taxes.
  • Walkability: Outside of the Northaven Trail and commercial corners, it is not a “sidewalk community.”
  • Confusing Boundaries: Navigating the difference between “Old Preston Hollow” and surrounding areas can be tricky for newcomers.

Frequently Asked Questions

Is Preston Hollow considered safe?

Preston Hollow is generally considered a safe and quiet area. While it is part of the City of Dallas, the low density and lack of cut-through traffic in the estate sections contribute to a secure atmosphere. Many residents also subscribe to private security patrols that monitor specific neighborhood blocks 24/7.

What famous people live in Preston Hollow?

The neighborhood is known for its high-profile residents, including former U.S. President George W. Bush, Dallas Mavericks owner Mark Cuban, and various other professional athletes and business moguls. The area’s privacy features, such as deep setbacks and gated driveways, make it attractive to public figures.

What is the difference between Preston Hollow and Highland Park?

The main difference is the “town versus city” dynamic. Highland Park is its own town with its own services, smaller lots, and a highly social, walkable atmosphere. Preston Hollow is part of Dallas, offering significantly larger lots, more trees, and a lifestyle focused on privacy and seclusion rather than walkability.

Does Preston Hollow have a downtown area?

Preston Hollow does not have a municipal downtown, but Preston Center and Preston Royal serve as the commercial hubs. These intersections offer grocery stores, high-end boutiques, restaurants, and professional services, acting as the community gathering spots.

Living in Frisco, TX: The 2026 Perspective

If you haven’t looked at Frisco lately, you might still think of it as that quiet bedroom community north of Plano where land was cheap and traffic was nonexistent. Let me stop you right there—that Frisco is long gone. As we settle into 2026, living in Frisco feels less like a traditional suburb and more like residing in a high-end, resort-style city that happens to be attached to Dallas.

We are seeing a major shift this year. With the PGA headquarters fully established, the Universal Kids Resort gearing up for its big opening, and the massive Fields development reshaping the northern horizon, Frisco has solidified its reputation as the “crown jewel” of the northern suburbs. It is energetic, polished, and undeniably expensive.

However, the real estate market has shifted gears. After the frantic pace of the last few years, 2026 has brought a welcome cooling trend. Buyers finally have room to breathe and negotiate, even if prices remain at a premium. It’s a fascinating time to be looking here—you get the maturity of a city that has “arrived” mixed with the fresh energy of new developments. But the big question remains: is the resort lifestyle worth the highest price tag in the metroplex? Let’s break it down.

Pros and Cons of Living in Frisco

Every city has its trade-offs, and Frisco is no exception. When I sit down with clients moving to Frisco, I usually tell them they are paying for the amenities, the safety, and the “newness” of everything. The infrastructure here is modern, the streets are wide, and the landscaping is meticulously manicured.

On the plus side, the amenities are unmatched. You have The Star (the Dallas Cowboys’ world headquarters) which has evolved into a legitimate nightlife and dining district, and the PGA District which offers a golf-centric lifestyle you basically can’t find anywhere else in Texas. Safety ratings consistently remain high, and the job market is incredibly robust, meaning many residents don’t even have to commute down to Dallas anymore.

But we have to talk about the traffic. As the city has filled in, particularly with the explosion of development in the north near the new Fields community, getting around has become a chore. The Dallas North Tollway (DNT) is the main artery, and during rush hour, it can feel more like a parking lot than a highway. You also have to make peace with construction noise. Even though the southern part of the city is built out, the northern sector is a symphony of jackhammers and backup beepers as commercial and residential projects race to completion.

At a Glance:

  • The Wins: Incredible amenities like The Star and PGA District, top-tier safety, and modern infrastructure.
  • The Schools: Frisco ISD still maintains its “small school” feel for the most part, though things are evolving (more on that later).
  • The Trade-offs: Cost of living is significantly higher than neighbors like Plano or McKinney.
  • The Headache: Traffic congestion on the DNT is real, and construction is a constant companion in the north.

Frisco Cost of Living & Real Estate Market (2026 Update)

Let’s talk numbers, because this is usually the biggest hurdle for new residents. For a long time, Frisco was a seller’s paradise, but 2026 is telling a different story. The market has softened. We aren’t seeing the wild bidding wars of the early 2020s. Instead, we have a more balanced environment where buyers can actually ask for repairs or concessions.

Currently, the median home price is hovering in the $655,000 to $700,000 range. While that sounds high—and it is—it’s actually a stabilization from the peak. This gives you, the buyer, a bit more leverage. You can find stunning homes in that range, but if you are looking for new construction in the premier developments, you should be prepared to go significantly higher.

For those not ready to buy, the rental market is robust but pricey. There is high demand for luxury apartments, especially walkable units near The Star and Frisco Square. You’re paying for the convenience of walking to coffee shops and workspaces, and the rates reflect that.

Taxes and Utilities

The elephant in the room in Texas is always property taxes. Since we don’t have a state income tax, the local governments lean heavily on property owners. In Frisco, you can expect a tax rate generally between 1.8% and 2.2%. This varies significantly depending on if you are in a newer development with a MUD (Municipal Utility District) tax or an older, established neighborhood.

There is some good news this year, though. The city adopted a full 20% homestead exemption for the 2026 fiscal year. That’s the maximum allowed by state law, and while it might only save you about $120 a year on the city portion of your taxes, every little bit helps when you’re budgeting.

Don’t forget to factor in your “hidden” costs. Commuting via the DNT adds up quickly in tolls—easily a few hundred dollars a month if you drive daily. And with our Texas summers, keeping a 3,000-square-foot home cool can lead to some eye-watering electricity bills from June through September.

Best Neighborhoods & Master-Planned Communities

Frisco is essentially a collection of master-planned communities, each with its own vibe. When you’re looking at fields Frisco community guide materials, it can get overwhelming, so I like to categorize them by lifestyle. You have the established luxury of the “old guard” and the flashy appeal of the new northern developments.

The New “It” Factor: Fields Frisco

If you want to be where the action is in 2026, you are looking at Fields. This is a massive 2,500-acre development that is practically a city within a city. The buzz right now is all about “The Preserve,” which offers high-end luxury lots, and “Fields West.” Vertical construction on Fields West started late last year, and it is positioned to be the new commercial core—think of it as Frisco’s answer to Legacy West. It’s fresh, it’s expensive, and it’s where everyone wants to be.

Established Luxury

If you prefer mature trees and quiet streets over construction dust, neighborhoods like Starwood and Newman Village are your best bet. These are gated communities with custom homes that have stood the test of time. You get a sense of privacy here that is hard to find in the newer, denser subdivisions. The landscaping is lush, the HOAs are strict (in a good way, usually), and the homes have unique architectural character.

Resort-Style Living

For those who want their neighborhood to feel like a vacation, Phillips Creek Ranch and The Grove are the heavy hitters. These communities were designed with socialization in mind. We’re talking extensive trail systems, multiple community pools, fitness centers, and social calendars packed with events. If you are looking for Phillips Creek Ranch homes, you are generally looking for that connected, active lifestyle where neighbors know each other from the splash pad or the community gym.

Golf Course Living

Finally, you can’t talk about Frisco without mentioning Stonebriar. This is country club living at its finest. It feels a bit more traditional and settled than the PGA District, offering a classic golf course environment with easy access to the Stonebriar Centre and the highway.

Frisco ISD: Schools, Sports, and 2026 Changes

For many of my clients, the schools are the number one driver for moving here. Frisco Independent School District (FISD) has a stellar reputation, consistently ranking near the top in Texas. They have historically operated on a “small school model,” meaning they preferred to build more high schools with smaller student bodies rather than a few massive mega-schools. The logic was simple: smaller schools mean more kids get to make the varsity team, lead the debate club, or get the lead in the play.

However, 2026 has brought a major shake-up. In a controversial move this January, it was announced that Wakeland High School is moving to the 6A classification. This challenges that long-held philosophy and puts Wakeland in a much more competitive bracket for sports and academics. It’s a hot topic at PTA meetings right now, as parents adjust to what this means for student opportunities.

Despite the shifts, the district remains a powerhouse. The youth sports culture here is intense—Friday night lights are a religion, and soccer at Toyota Stadium is a big deal. The fine arts programs are equally supported, so whether your kid is a linebacker or a violinist, they will have world-class facilities.

We also have great proximity to higher education now, with the University of North Texas at Frisco and Collin College offering growing campuses, which adds a layer of educational depth to the city that wasn’t here a decade ago.

Job Market & Commuting

Frisco isn’t just a place to sleep; it’s a place to work. The economic engine here is humming. Major employers like T-Mobile, the PGA of America, and Keurig Dr Pepper have large operations right in our backyard. Plus, you are just a stone’s throw from the Toyota North America headquarters and Liberty Mutual in nearby Plano.

For remote or hybrid workers, the infrastructure is ready for you. High-speed fiber internet is standard in almost every neighborhood, making the home office life seamless.

If you do have to commute to Downtown Dallas, you need to be realistic about the drive. The Dallas North Tollway is your lifeline, but it is also a bottleneck. On a good day with no accidents, you might make it in 35 minutes. In peak traffic? Plan for 50 minutes or more. It is a sleek, well-maintained road, but the volume of cars in 2026 is higher than ever.

Lifestyle: Dining, Shopping, & Entertainment

They call it “Sports City USA” for a reason, but the lifestyle appeal goes beyond just watching a game. The Star District has really matured into a hub for dining and nightlife. It’s not just about watching the Cowboys practice; it’s about grabbing a high-end steak, catching a concert, or just people-watching on a Friday night.

Then there is the PGA District. This is effectively the “Silicon Valley of Golf.” The Omni resort is fully active, the courses are pristine, and the retail and dining options there have created a new center of gravity for the city. It’s a great place to spend a Saturday, even if you don’t play golf.

Retail therapy is easy to find, with Stonebriar Centre remaining a major regional draw. But all eyes are on the upcoming Fields West to see how it reshapes the shopping landscape. And we have to mention the Universal Kids Resort. It is opening later this year, and while it’s going to be amazing for tourism, locals are bracing for the impact it will have on traffic. It’s definitely something to keep in mind when choosing which side of the tollway you want to live on.

Weather: What to Expect

If you are relocating from out of state, the weather is the final piece of the puzzle. We have four seasons, but they aren’t equal. Summers are hot—expect temperatures consistently over 100°F from July through August. It’s a dry-ish heat, but it is intense. Winters are generally mild, but we do get the occasional freeze.

Spring is beautiful but volatile. This is storm season, and hail is a real risk. When you are looking at homes, pay attention to the age of the roof and ask about hail-resistant materials. A good HVAC system isn’t a luxury here; it’s a life support system.

Frequently Asked Questions

Is Frisco TX expensive to live in?

Yes, compared to the rest of the DFW metroplex, Frisco is at the top of the price bracket. While you get incredible amenities and safety for your money, housing costs and property taxes are higher here than in neighboring cities.

What is the new Fields development in Frisco?

Fields is a massive 2,500-acre master-planned community in north Frisco that is being called a “city within a city.” It includes luxury residential areas like The Preserve and a major commercial hub called Fields West that will rival Legacy West.

Does Frisco TX have good schools?

Absolutely. Frisco ISD is consistently rated as one of the best districts in Texas, known for high academic standards and robust extracurriculars. However, parents should be aware of recent changes, such as Wakeland High School moving to the 6A classification in 2026.

How far is Frisco from Dallas/Fort Worth Airport (DFW)?

It typically takes about 25 to 35 minutes to get to DFW Airport from Frisco, depending on where you live in the city and the time of day. The connection via Sam Rayburn Tollway makes it a relatively straight shot for business travelers.

Is Frisco or Plano better for living?

It depends on what you value. Frisco offers a newer, flashier “resort” feel with more modern construction, while Plano is more established with mature trees, slightly lower housing costs, and a more central location to Dallas.

Living in Plano, TX: The “City of Excellence” in 2026

If you’re thinking about moving to North Texas, you’ve likely heard about Plano. A decade ago, people thought of it as just a bedroom community for Dallas commuters. But as we settle into 2026, Plano has firmly established itself as a powerhouse in its own right. It’s no longer just a place to sleep; it’s a place to work, eat, shop, and thrive.

Located about 20 miles north of Dallas in the heart of Collin County, Plano bridges the gap between the big city energy to the south and the booming suburbs of Frisco to the north. It offers a unique blend of safety and sophistication that consistently lands it on lists for the happiest and safest cities in the U.S.

However, the city has a split personality that newcomers need to understand. There is a distinct “West vs. East” dynamic here. The west side feels newer, flashier, and denser, while the east side offers established neighborhoods, mature trees, and a slightly slower pace. Whether you are relocating for a job at Toyota or just looking for a solid real estate investment, understanding this local geography is key to finding your spot.

Cost of Living in Plano: What to Expect

Let’s talk numbers. Living in Plano generally costs a bit more than the Texas average—usually hovering 9–21% higher than national figures—but that premium buys you access to top-tier amenities, safety, and schools. While the sticker price on housing might give you pause, it’s important to remember that salaries in this area are often adjusted to match the cost of living.

Housing Costs

As of early 2026, the housing market here has stabilized but remains competitive. The median home price sits between $496,000 and $540,000, depending heavily on which side of the tollway you choose.

If you are coming from the coasts, this might look like a bargain. If you are comparing it to living in Dallas proper, you’ll notice a difference: Plano is significantly more expensive than many Dallas neighborhoods (often 30–60% higher), but the trade-off is usually newer inventory, larger square footage, and bigger lots.

For those not ready to buy, the rental market is active but pricey. You can expect to pay around $1,700 for a decent 1-bedroom apartment. If you are looking at luxury units in high-demand areas like Legacy West, those rents can easily exceed $2,700 a month.

Taxes and Daily Expenses

The lack of state income tax is a massive financial win for Texas residents, but you have to budget for property taxes. In Plano, prepare for a rate of roughly 2.1% to 2.5%. This is where your monthly payment can creep up, so always factor this into your mortgage calculations.

As for the day-to-day, utilities and groceries generally align with national averages. The one outlier is electricity. During our intense summers, AC bills can spike significantly, so energy efficiency becomes a major factor when choosing a home.

Real Estate & Neighborhoods: Where to Live

Plano is huge, and the vibe changes drastically depending on your zip code. Local real estate agents usually break the city down into three distinct “personalities.”

West Plano (West of the Dallas North Tollway)

This is the area most people picture when they think of “Luxury Plano.” It is home to massive estates, upscale shopping, and proximity to major corporate headquarters. Neighborhoods like Willow Bend and Gleneagles offer grand homes and country club lifestyles. If you want to be five minutes from high-end dining and your office at Legacy West, this is where you look.

Central Plano

If you love mid-century modern charm or 1980s brick traditionalism, Central Plano is a goldmine. Neighborhoods like Whiffletree and Deerfield are famous for their character and community spirit (Deerfield’s Christmas lights are legendary). This area often provides a sweet spot for buyers looking for slightly more affordable starter homes without sacrificing access to schools and parks.

East Plano (East of US-75)

East Plano feels like a different town entirely. It’s where the city started, so you get the Historic Downtown area, massive mature trees, and parks that feel like nature preserves rather than manicured lawns. Areas like Timber Brook or homes near Oak Point Park offer larger lots and are generally more affordable than the west side.

A Note on Inventory

If you are looking at homes for sale in Plano, be prepared to move fast. In early 2026, inventory remains tight. Desirable homes often go pending in under 45 days, so having your financing lined up before you tour is essential.

The Job Market: Why People Move Here

A major reason housing is so competitive is the booming job market. People aren’t just moving here to commute to Dallas anymore; they are moving here because the jobs are here.

The Corporate Giants

Plano is home to an impressive roster of corporate heavy hitters. Toyota North America, JPMorgan Chase, Capital One, PepsiCo, FedEx Office, and Liberty Mutual all have massive campuses here. The economy is diverse, with a heavy emphasis on finance, technology, automotive, and corporate services.

The Commute Flip

Because of this corporate density, the traditional commute model has flipped. Many residents actually work in Plano and live in Dallas, or they live in Plano and work just a few miles away. The average household income here is significantly higher than the Texas median (often $96k+), reflecting the concentration of high-paying professional roles.

Schools & Education: The Plano ISD Advantage

For many movers, the search starts and ends with the Plano Independent School District (PISD). The district consistently holds an “A” rating and is a primary driver for property values in the area.

The Senior High Structure

One thing that confuses newcomers is the district’s grade structure. PISD separates grades 9–10 (High Schools) from grades 11–12 (Senior High Schools). This creates a unique dynamic where the Senior High campuses feel almost like small colleges. It allows for a higher concentration of specialized AP, IB, and career-tech resources for older students.

Specialized Academies

Beyond the standard curriculum, PISD is known for specialized options like the Health Sciences Academy and the IB World School. If your student is an athlete, you should know that Plano West and the other Senior Highs have highly competitive sports programs that are well-scouted by universities.

Lifestyle: Dining, Shopping, and Outdoors

You don’t need to drive to Dallas for a night out. Plano has developed its own distinct cultural and entertainment districts.

Legacy West & Shops at Legacy: Think of this as the “Rodeo Drive” of Plano. It’s an open-air district featuring high-end dining, luxury brands, and the massive Legacy Hall food court. It is the place to see and be seen on a Friday night.

Historic Downtown Plano: For a more authentic, small-town feel, head downtown. This Arts District features red-brick streets, local coffee shops, and independent venues. Events at McCall Plaza often bring live music and community gatherings to the heart of the city.

Parks and Recreation: The Plano Park System is nationally ranked for a reason. Arbor Hills Nature Preserve offers legit hiking trails on the west side, while Oak Point Park on the east side features ziplining and canoeing. And you can’t talk about local culture without mentioning the Plano Balloon Festival—the city’s signature event every September that draws crowds from all over the state.

Getting Around: Traffic and Transportation

While the lifestyle is great, the traffic is a reality you have to accept. Like most of Texas, Plano is car-dependent.

The Tollway Reality: If you are living in Plano, you need a TollTag. The Dallas North Tollway (DNT) and Sam Rayburn Tollway (SRT) are the arteries that keep traffic moving. They are clean and fast, but they are not free. Monthly toll bills can add up, so budget for it as a transportation cost.

Rush Hour & Commutes: Traffic on US-75 and the DNT gets heavy during peak hours. A typical commute to Downtown Dallas takes 30–50 minutes, but bad weather or an accident can easily push that over an hour.

Public Transit Options: You aren’t totally out of luck without a car, though. The DART Rail (Red and Orange lines) runs through the eastern side of the city, with stops at Parker Road and Downtown Plano. It’s a fantastic option for commuting to downtown Dallas or heading to a sports game without paying for parking.

Weather: Heat, Hail, and ‘Dallaska’

The climate here is intense. We have beautiful shoulder seasons, but the extremes require preparation.

Summer Heat: From June through September, highs consistently stay above 95°F. Air conditioning isn’t a luxury; it’s a life support system. You will learn to run errands early in the morning or late at evening.

Storm Season: Spring and Fall bring pleasant temps but also severe weather. Thunderstorms can produce large hail, so checking the roof age and insurance coverage on a home is a critical step during inspections.

Winter Surprises: Winters are generally mild, but recent years (like the freezes in 2021 and early 2026) have taught locals to take cold snaps seriously. “Dallaska” jokes aside, when the temperature drops, knowing how to insulate your pipes is a mandatory homeowner skill here.

Summary: Pros and Cons of Living in Plano

If you are on the fence, here is the quick breakdown of what you are signing up for.

Pros:

  • Access to top-tier education and specialized school programs.
  • A robust job market with global HQs right in your backyard.
  • Exceptional parks and outdoor preserves.
  • No state income tax.
  • Low crime rates compared to major metro areas.

Cons:

  • High property taxes (roughly 2.1%–2.5%).
  • Heavy traffic congestion on major arteries.
  • Intense summer heat that lasts for months.
  • Housing costs are higher than in neighboring cities.

Verdict: Plano is ideal for those who prioritize safety, education, and career growth. It may lack the walkable nightlife of a dense city center, but it makes up for it with convenience and a high standard of living.

Frequently Asked Questions

Is living in Plano TX expensive?

Compared to the national average, yes, Plano is more expensive, primarily due to housing costs. However, when you compare the cost of living in Plano vs Dallas or coastal tech hubs, it remains relatively affordable, especially considering the high local salaries and lack of state income tax.

What is the best neighborhood in Plano for families?

There isn’t one single “best” spot, as it depends on what you value. Buyers looking for luxury and new construction often flock to West Plano (Willow Bend), while those seeking larger lots, trees, and affordability often prefer East Plano neighborhoods near Oak Point Park.

Does it snow in Plano Texas?

True snow is somewhat rare, but the area does experience ice storms and freezing temperatures a few times a year. While it’s not a snowy climate, the infrastructure can struggle during these freeze events, so preparedness is important.

How far is Plano from Dallas?

Plano is located about 20 miles north of Downtown Dallas. Without traffic, it’s a quick 25-minute drive, but during rush hour, you should plan for 45 minutes to an hour.

Bale Real Estate Group
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